To carry Kibon’s joy, Case uses high torque.

Kibon’s Annual Sales Meeting happened this week and, once again, Case was chosen to bring the event to life. Having as a starting point the slogan Tchau Seriedade (Goodbye Seriousness), we presented the theme #PartiuKibon (a popular meme meaning “let’s go for Kibon”) putting the participants in charge of a truck driven to bring happiness and flavor to all corners of Brazil. Every detail reflects the mood of the roads: from the plastic horns given to the attendees to the special surprises like a Trio Elétrico (a popular musical truck) closing the event. Get out of our way because happiness is on the road!