Talks Unilever. This new event concept is the talk of the town.

Last September 16th, Case presented a event for Unilever that introduced a brand new format in Live Marketing, promoting as open dialog between Industry and Retail.

In the launch of Unilever’s 2016 Business Plan, 300 of the most important retail leaders in Brazil gathered in Hotel Unique. That was the debut of “TALKS Unilever – A conversation between Leaders”.

From the consumption moment’s photo vernissage to the panel bringing together board members and key market names addressing 2016 predictions, it all pointed toward a unique event. But when Lázaro Ramos and Taís Araújo, most celebrated television couple in Brazil, took the stage and presented the Brazilian Home in a room-wide LED wall, the audience was completely taken by amazement. From that moment on, a never-stopping spectacle full of celebrities began, each giving place to the other along Unilever’s directorate talking about all news from each category: Foods, Ice, Personal Care and Home Care.

This really special and exclusive day ended with a warm and long row of applauses from a standing audience of leaders honoring a perfectly conducted event.