Incentive Travel are key to beauty

Case Imagine prepared two projects taking O Boticário and its staff to very special destinations: Colombia and Portugal. More important than just visiting the same old cliché highlights, these were journeys mixing the best of each destination’s gastronomy, entertainment and culture. Always with the originality that only those who knows these destinations as a native can provide.

There were two award travels to Colombia: one targeting commercial area and other targeting dealers. Both groups were welcomed with the refinement that is a signature mark to Hotel Intercontinental Cartagena das Indias, a hot spot in this city that become a world fever attracting to South America thousands of visitors looking for its colourful residential streets and its historical walls.

Three groups headed to Portugal: the winners of Linda and Encanto Prizes and the franchisees. Travel itineraries mixed must-see classics – like visiting the confectionery with the original Pastel de Belém recipe – and exclusive tours over the most charming spots in Lisbon.

This is Case closer and closer to O Boticário to surprise and fascinate in every corner of the world.