XBOX invade the BGS

Inspired by the concept of Invasion, Case prepared a booth for Xbox that went beyond the interaction with games brand.

A stand of large proportions that highlighted the brand towards other exhibitors was built, becoming a reference point in the marketplace.

The concept of show booth implemented by the agency, which included presentations that mix performance and dance, came in response to the expectations of more than 150,000 participants who visited the space.

Scenographic elements such as chariot racing and cars associated with the launch titles were entered into the site for the public to interact and shared their experiences inside the booth.

Stay tune for more informations regarding Xbox Events by Case Imagine in our website.

Case Xbox Team:
Copywriter – Marcello Biazolli Silva; Francisco Mistrello
Art – Fabio Marques; Vitor Oliveira
Owner – Renato Voltarelli (Microsoft)